Introducing Clean Ethanol
According to Label Insight, 94 percent of U.S. consumers are likely to be loyal to brands that offer complete transparency, and 73 percent are willing to pay more for a product that offers complete transparency in all attributes.i At the same time, consumers have more access to ingredient information, either in the form of retailer labeling such as Sephora’s clean fragrance label or brand leadership such as Pipette’s EWG-verified product line and ingredient educational resources. Now more than ever before, consumers demand sustainable and non-GMO ingredients in their beauty and personal care products.
To meet this demand, brands and contract manufacturers must ensure every ingredient they use meets the highest ethical and environmental standards. Consumers expect answers to key questions about manufacturing including: is the feedstock used to produce this ingredient renewable and plant-based? Are farming practices sustainable and non-GMO? Are workers treated fairly and well compensated?
Ethanol is a key ingredient in hand sanitizers, fragrances, hair sprays, and other applications, however many traditional sources do not effectively answer these questions. Especially as demand for hand sanitizers continues to grow and clean fragrance becomes a new standard, directors of new product development and sourcing are presented with a new growth opportunity by switching to clean alternatives.
Amyris clean ethanol was developed to offer an optimal solution to make an easy switch to a natural and sustainable ethanol replacement without compromising on safety or performance. Amyris partnered with Raizen, one of the largest sugarcane producers in the world, to supply the beauty and cosmetics industry with the most sustainable, ethical, and non-GMO drop-in ethanol that aligns with United States Pharmacopeia standards. Our clean ethanol is sourced from Bonsucro certified sugarcane, which is the highest standard for responsible sugarcane farming and sourcing, and meets all the required specifications for personal care and beauty as a replacement for ethanol sourced from traditional feedstocks. Marketing and procurement leaders can now easily differentiate and boost consumer trust in a range of products across beauty categories from skincare to fragrances to cosmetics.
Transparency is the foundation for why clean beauty has been successful and now defines the industry. The good news is that simple ingredient switching can rapidly boost a product’s profile and trust with consumers. Learn more about Amyris Ethanol or request samples today to make the clean and easy transition.
